The “Once more to Icons” advertising marketing campaign was created by Valérie Messika, the founder and inventive director of the mannequin, who wanted to cope with “life moments” and the best way jewelry should “enhance a silhouette, replicate a way of thinking, mark an experience, and even be the picture of a turning degree,” talked about the mannequin.
For Hill’s shoot, the earlier Victoria’s Secret model wore objects from Messika’s “So Switch” assortment, a range made to copy the change in Hill’s look and personal mannequin as she chopped her prolonged hair proper right into a pixie cut back last September.
Taylor Hill, a former Victoria’s Secret model, carrying Messika’s “So Switch” earrings in yellow gold
Taylor Hill modeling the “So Switch” necklace, ring, and pavé bracelet
“She wanted a little bit of bijou with character that aligns with this new mannequin of herself, and that’s what her So Switch earrings highlight,” talked about Messika.
The designer describes the gathering as daring and free, a great match for her longtime buddy’s new unbiased and complex mannequin.
Hill expressed, “So Switch is an angle, a model new look that pertains to my story.”
Park, a model, singer, and buddy of Messika, wore objects from the mannequin’s “Switch Noa” assortment all through her shoot for the “Once more to Icons” advertising marketing campaign.
All by the advertising marketing campaign, objects had been chosen for each model to copy their lives.
Whereas Hill was styled with the “So Switch” earrings since they’re a press launch piece that replicate her confidence, Park wore the “Switch Noa” bangles because of the three-diamond motif’s connection to her life.
“It’s not merely static jewelry nevertheless a dwelling and dancing piece. As a result of the diamonds switch on my wrist, it creates a singular melody.”
Every Hill and Park’s advertising marketing campaign had been photographed by Julien Vallon.
Beforehand, Messika has debuted campaigns that features Alton Mason, Kendall Jenner, and Gigi Hadid.
To view Hill and Park’s full Once more to Icons advertising marketing campaign, go to Messika’s website online.