Dropped at You By the American Gem Commerce Affiliation (AGTA)
Those who look to the jewelry world’s editorial and social media panorama as indicators of tendencies may acknowledge that every have gotten way more vibrant. Colored gem stones have been a definite phase fan favorite inside the U.S.’s longstanding diamond-loving panorama, nevertheless their prominence, have an effect on, and attain are literally snowballing.
Newest changes inside the diamond market have made many shoppers acutely aware of additional vibrant decisions—Huge Three and previous—for his or her jewelry. Evaluation from the newest Jewelry & Engagement Analysis from The Knot reveal that gem stones are rising in popularity as center stone choices. Plus, anecdotal evaluation from enterprise sources over the earlier yr confirm this rising momentum for color. To check how one can capitalize on this burgeoning love of colored gem stones, heed this trio of concepts.
Counsel Shade in Engagement Rings. For individuals who’ve been reticent to counsel one thing nevertheless a diamond in an engagement ring, that’s your sign to do an about-face now in product sales—counsel color! Die-hard followers and proponents of colored gems have been a small nevertheless vocal part, lobbying for years for the following profile for the colored gemstone class. It’s taken some present instability inside the diamond market to gasoline the popularity of colored gem stones in engagement rings, however it’s an thought whose time has lastly arrived. Sellers reveal that Montana-origin and teal-color sapphires are among the many many most fascinating choices to diamonds as center stones, adopted by a literal rainbow of various pretty gems—from ruby to emerald to spinel and unusual tourmalines.
Promote Shade on Social Media. Jewelry consultants and influencers alike have weighed in with many a publish promoting colored stones, and the likes are multiplying. Shade excites, fascinates, is deeply personal, and is a strong driver of emotions that captivates viewers on social media. Colored gem stones are typically as compared with candy with good trigger—their colors are joyful, playful, and look okay to nosh on! This attraction is immediate and possibly the right product sales software program on account of the pictures do the talking and market themselves. No need for arduous product sales methods regarding color.
Provide Shade on the 2025 AGTA GemFair Tucson Current. For individuals who’re capable of make the leap into the deep and diverse pool of colored gem stones, your timing couldn’t be larger. Commerce is on the eve of essential colored gemstone current on the earth—the 2025 AGTA GemFair Tucson, happening on the Tucson Convention Center Feb. 3–9, 2025. This yr marks the forty third truthful organized by the American Gem Commerce Affiliation or AGTA, the jewelry enterprise’s premier sourcing event the place tons of of gem sellers, designers, and totally different AGTA members exhibit and present the most effective top quality free gem stones and accomplished jewelry. This stuff are sourced and manufactured by firms that adhere to in all probability probably the most stringent Code of Ethics of any enterprise group, the place every gem is sourced by the use of clear and ethical enterprise practices and every particular person inside the pipeline has been vetted and fairly compensated.
Under no circumstances been to the AGTA GemFair Tucson? Then that’s the yr you should not miss! Colored gem stones are taking market share away from diamonds and it is worthwhile to have a stock of free gems to produce shoppers out there available in the market for vibrant engagement ring decisions. AGTA GemFair Tucson is the right place to produce any cut back, measurement, and color of gem, with the peace of ideas provided by suppliers who uphold AGTA’s rigorous necessities for transparency and ethics.